2020–present
President of the Board
ANTARES AG
Board leadership for AI infrastructure and data centre development.
Experience across business and leadership.
My career spans a broad range of roles and ventures, including brand marketing, executive recruitment, business leadership and board responsibilities. These roles have given me different perspectives on how companies build their reputation, bring people together and develop new opportunities.
Today, I draw on that experience to help others work through difficult decisions, understand the wider implications and turn a chosen direction into action.
Work with BorutProfessional experience.
CURRENT APPOINTMENTS
2026–present
Mentor
Young AI Leaders
Mentoring emerging AI leaders as they develop their ideas, leadership and professional direction.
EARLIER EXPERIENCE
2015–2020
Business & Venture Roles
Organizations
European Economic Area
2010–2015
Director of Sales and Business Development, CEE
Brand Finance
Developed the regional business for brand and intangible asset valuation services.
Approx. 2007–2011
Chief Executive Officer, Adriatic region
Superbrands Adriatic
300+of the Adriatic region’s top executives attending the annual events.
12+publications in 4 years
Led the regional Superbrands business and annual events in Croatia, bringing together brand leaders and senior executives.
2004–2007
Managing Director, CEE
Antal International
1,000+C-level executive placements across the recruitment work.
Led executive recruitment activities, helping companies build their senior leadership teams.
1998–2003
Senior Brand Marketing Manager, CEE
The Coca-Cola Company
Managed brand marketing across Central and Eastern European markets.
1996–1998
Senior Account Director
Saatchi & Saatchi
Led client account relationships and agency assignments.
1992–1996
Marketing Brand Manager
Mars
Managed brand marketing.
1990–1992
Researcher
Institute für angewandte Forschung, Austria
Academic background.
My academic background is in law and business economics.